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Luxury Brands No Longer Sell Products. They Sell Scarcity.

Luxury has always depended on exclusivity. What changed is how that exclusivity is produced. Increasingly, the value of a luxury item lies not only...

The Museum Gift Shop Became More Important Than the Museum

The museum gift shop used to sit quietly at the exit. A final stop for postcards, magnets, and catalogues. Now, in many institutions, it...

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